Sun Pak
Seoul Punk (2024)
Participated in creative direction, styling, and costume production.
The work combines contributions from GANGYOUNG and BGGYYY, along with custom-made styling accessories created specifically for this shoot. This project is a tribute of encouragement and respect for Korea's younger generation.
Full text below:
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We have always been this way.
To survive,
we have competed persistently, breathlessly, and fiercely.
This is our history.
WE breathe through love and romance.
Nevertheless.
Korean culture is intense and fast-paced, with our relentless drive. This fierce energy has propelled K-culture to global heights, making Korean food and K-pop ubiquitous in cities.
Yet, this intensity comes with a price. The younger generation grapples with disillusionment and burnout, living in a country with the lowest birth rate and a grueling pace of life.
This project was born from this crucible of talent and resilience in Korea. Our journey in art, fashion, and music scenes are marked by moments of escape, pain, and resilience. Despite the challenges, we focus on the youth who still believe in love and romance. We will rediscover love, laughter, and warmth, pushing us further—together.
Direct @sun0sunp
Photographer @kimmoondog
Hair @blackdoor8
Make up @xoxov3
Styling @sun0sunp @wegangyoung
Models @cmr_agency @chaddlee_ @robintem @song.daye @tweetysummer @_duck_s
Written by @sun0sunp
Styled by Sun Pak using custom vintages and hand-made corset